How to Sell Graphic Design Services Without Sounding Desperate

What selling my graphic design services for 14 years taught me...

Graphic designers who make the big bucks don’t sound desperate when speaking to potential clients.

I know you suffer from this issue also. That’s because it took me at least 5 years for the penny to finally drop about how I was approaching and speaking to clients.

When you’re speaking to a client about what design services you can offer them, the client has a very distinct way of smelling the desperation from you, and let me tell you now, it is a complete turn off.

The mindset flip for me was that I didn’t have to prove my worth to the client in the hope they would just say “Yes”.

When you speak to a client in the strategic way I am going to outline in this paid edition of Monetize with Design, you will actually showcase the value you provide instead of convincing somebody that you’re the person they need to hire.

I’ve used these methods outlined in this paid post to close high-value graphic design clients, from the 100,000+ subscriber YouTube channel which led to 5 years of employment at the top level.

This applies also to the freelance client I closed recently designing a brand identity system and brochures for brain trauma injuries and hyperbaric oxygen treatment.

The client later landed a $1,000,000+ investment after pitching his product with my brand identity and brochure designs. See below:

(I am super proud of you, Jeff.)

Today, I am going to share with you these strategies.

You don’t need to devalue yourself. You don’t need to slash your fees in half. You don’t need to beg the client to work with you (you are doing this without realizing it).

This isn’t about being manipulative or backing the client into a corner where they have been pushed into a project.

Let’s break it down into actionable steps. This post is about to change your entire perspective on running a graphic design business: